Idea

So from looking at various after effects animations I have decided that for my viral I am going to stay consistent with the rest of the campaign. The animation is going to be simple and draw attention to the different categories of films that have been entered into the festival in previous years.

The background to the motion piece will be the same that has been used for the posters and the website. The assets will be simple vector objects that will illustrate each category. I will use fonts for each category that will express what each category means.