Tests

Whilst creating the motion piece I did many tests to try out different speeds, sizes, colours etc. As I have got a large number of tests I will put these on my development CD to hand in as there is too many tests to post on this blog.

Viral Assets

 

These are the assets for the documentary part of the motion piece. I made the vector camera based on various images I had found. I took influence from each of the images and created this vector camera. The colours that I chose to use work with the background from the motion and the rest of the campaign.

 

The top left image was the main influence for the design of the assets to be used in the motion piece. From looking at this image I decided to add a shadow, of a lighter colour,  behind each object to make each of the assets stand out.

 

This is the text that will deliver the main message of the viral piece. I decided to only use two colours for the assets because from looking at research I came to the conclusion that simpler, minimalistic animations work better and are more successful. I didn't want to over work the campaign by using too many colours. Colour is added to the animation with the use of the patterns that were used in both the posters and the website.

Final Fonts

 

These are the final fonts that I chose.

The music font represents music as the font does not write on a straight line so it will fit will on the music lines.
The documentary font looks like writing you would get from an old fashioned typewriter.

And the comedy font is fun, bold and the edges aren't straight and restricted.

Idea

So from looking at various after effects animations I have decided that for my viral I am going to stay consistent with the rest of the campaign. The animation is going to be simple and draw attention to the different categories of films that have been entered into the festival in previous years.

The background to the motion piece will be the same that has been used for the posters and the website. The assets will be simple vector objects that will illustrate each category. I will use fonts for each category that will express what each category means.